Privacy

The House of Swiss Golf AG with its brands such as

  • birdie-open.com
  • birdie-traveller
  • Swiss Golf Awards
  • Swiss Golf Park
  • Swigo

takes the protection of your personal data very seriously and collects and uses your personal data exclusively within the framework of the applicable legal provisions. In order for you to feel secure when visiting our website, we provide you below with an overview of how House of Swiss Golf AG ensures this protection and what type of data is collected for what purpose. The privacy policy can be accessed by you at any time on our website.

 

1. competent authority

The responsible party for the collection, processing and use of your personal data is House of Swiss Golf AG, Mülistrasse 3, 8852 Altendorf, hereinafter referred to as "HOSG".

If you wish to object to the collection, processing or use of your data by HOSG in accordance with these data protection provisions, either as a whole or for individual measures, you can send your objection at any time by e-mail or letter to the contact details below:

House of Swiss Golf AG, Mülistrasse 3, 8852 Altendorf.

Phone: +41 44 380 32 10

E-Mail: info@houseofswissgolf.ch

 

2. Data collection and use

Information we receive from you helps us to process your order as smoothly as possible, to improve our service to you and to prevent abuse and fraud.

We use your data to process registrations, orders and payments for the provision of services in connection with our golf offer (see point 5. "Newsletter and advertising purposes").

 

2.1 Log files

When you log on to www.birdie-open.com, log files are stored by default for technical reasons. These records contain the following data: Date, time and duration of the visit, name of the page accessed, IP address, the website from which you are visiting us (referrer URL), browser type and settings, operating system. The IP address is deleted after the end of use.

In addition, it is automatically recorded and stored how often you log in to our site and which pages you visit. This data is stored and evaluated anonymously. Anonymized means that we cannot assign the data to a specific or identifiable natural person or can only do so with a disproportionate amount of time, cost and effort.

We evaluate this data in anonymized form in order to further improve the functionality of the websites and make them more user-friendly.

 

2.2 Personal data

Personal data is information about the factual or personal circumstances of an identified or identifiable natural person. Personal data is collected when you provide it to us voluntarily, for example during registration, when opening an account or when subscribing to our newsletter. We use the data collected in this way to process the contract, including any guarantees, our services and technical administration. In addition to your address data, the personal data may also include your telephone number, your date of birth and the data required for payment processing.

 

2.3 Third parties

Your personal data will only be passed on to third parties or otherwise transferred if this is necessary for the purpose of contract processing or for billing purposes or if you have given your prior consent. A sale of this customer information is not part of our business. The data is only passed on to optimize our products such as tournament series and our services.

During the registration process, for example, the service providers we use (e.g. golf clubs, tournament sponsors) receive the data necessary for organizing the service. This data includes, among other things, your e-mail address and telephone number in order to be able to arrange individual information (ASG no. or handicap, etc.) with you. You can find more information about data protection at our service providers on their websites.

However, we always send the newsletter under the individual brands of the company House of Swiss Golf AG, 8852 Altendorf.

 

2.4 Pseudonymous user profiles

Within the framework of the statutory provisions, we may create and evaluate usage profiles using pseudonyms for the purposes of advertising, market research and the needs-based design of our services. You can also object to this use by e-mail to info@houseofswissgolf.ch or by mail to the above address.

 

3. Cookies and targeting

Cookies are text files that are stored locally on your computer's hard drive and are sent back to the web server when the website is accessed later.

 

3.1 Session cookies

Session cookies are only used for the duration of your use and are deleted after the end of the respective use. These are used, for example, to store information during your visit to our websites and to store your general user behavior.

 

3.2 Cookies across sessions

In addition, we also use so-called cross-session cookies, which are used on your computer beyond the respective usage process. Accepting cookies is not a prerequisite for visiting our website. You can prevent the setting of cookies in your browser settings. However, we would like to point out that the use of certain functions is only possible if you allow us to use cookies.

 

3.3 Control

In order to optimize our advertising and the entire online offer, data is collected on the basis of cookie technology. This data is not used to identify you personally, but is only used for a pseudonymous evaluation of the use of the homepage. Under no circumstances will your data be merged with personal data stored by us. This technology allows us to present you with relevant content (advertising and/or special offers and services). Our goal is to make our offers as attractive as possible for you and to present you with products and services that match your areas of interest.

 

3.4 Realignment

Our websites may use so-called re-targeting technologies. We use these technologies to make our website more interesting for you. This technology enables us to display personalized advertising on our partners' websites. We are convinced that the display of personalized, interest-related advertising is more interesting for the Internet user than advertising that has no such personal reference. The insertion of these advertisements on our partners' websites is based on cookie technology and an analysis of previous user behavior. This form of advertising is completely pseudonymous. No personal data is stored and no usage profiles are merged with your personal data.

 

4. Web analytics services

4.1 Adobe

Our website uses the web analytics service Adobe Analytics from Adobe Systems Inc. Adobe Analytics uses cookies. Insofar as the information generated by cookies about the use of the web pages is transmitted to a server of Adobe Systems Inc., our settings ensure that the IP address is anonymized before geolocation and replaced by a generic IP address before storage. Adobe will process this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Adobe Analytics is not merged with other Adobe data. You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Adobe by downloading and installing the browser plugin available at the following link: http://www.adobe.com/de/privacy/opt-out.html.

 

4.2 Optimal

We also use the software Optimizely, 631 Howard Street, Suite 100 San Francisco, CA 94105, USA, to improve the user experience on our website, for example. Optimizely allows us to test how changes to our web pages (e.g. images, texts) affect user behavior. For this purpose, Optimizely deploys cookies on users' end devices. Optimizely does not store IP addresses or personal data of users. You can find out more about Optimizely's data processing here. You can deactivate Optimizely's tracking for your device at any time by following the steps described at www.optimizely.com/opt_out.

 

4.3 Google Analytics

We use Google Analytics on our websites, a web analytics service provided by Google, Inc. Google Analytics uses cookies. The information generated by this about your use of the website is usually transferred to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: (http://tools.google.com/dlpage/gaoptout?hl=en)

 

5. Newsletter and advertising purposes

5.1 Newsletter

By agreeing to receive the newsletter, you agree to regularly receive information about information & promotions and products of House of Swiss Golf AG. The information may be sent by House of Swiss Golf AG, birdie-open.com, birdie-traveller.ch, swissgolfpark.ch.

Consent to the newsletter is voluntary and can be revoked at any time. The revocation can be done under settings in your customer account and of course via the unsubscribe link in each newsletter.

 

5.2 Other advertising purposes

In addition, we use your data to communicate with you as part of marketing campaigns about your registration or about certain products and services that may be of interest to you. These marketing campaigns are conducted as mailings either by email or by post.

Consent to receive these mailings is voluntary and may be revoked at any time. The revocation can be done under settings in your customer account and, if applicable, via the unsubscribe link in the emails.

 

5.3 Sweepstakes

In the case of competitions, we use your data for the purpose of notifying you of the prize and advertising our offers. You can find detailed information in our conditions of participation for the respective sweepstakes.

 

6. Social plugins

Our website may use social plugins ("plugins") from social networks. With the help of these plugins, you can, for example, share content or recommend products. The plugins are deactivated by default on the HOSG websites and therefore do not send any data. You can activate the plugin by clicking on the corresponding button, for example "Connect with Facebook".

If plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as you visit a web page of our website. The content of the plugin is transmitted by the social network directly to your browser and integrated into the website. You can deactivate the plugins by logging out of the social network.

By integrating the plugin, the social network receives the information that you have accessed the corresponding page of our website. If you are logged in to the social network, it can assign the visit to your account. If you interact with the plugins, for example by clicking the Facebook "Like" button or posting a comment, the corresponding information is transmitted from your browser directly to the social network and stored there.

For the purpose and scope of the data collection and the further processing and use of the data by the social networks, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy notices of the respective networks or websites. You will find the corresponding links below.

If you do not want social networks to collect data about you via our website, you must log out of these networks before visiting our website.

Even if you are not logged in to the social networks, data can be sent to the networks by websites with active social plugins. With an active plugin, a cookie with an identifier is set each time you visit the website. Since your browser sends this cookie without being asked every time you connect to a server of the network, the network could in principle create a profile of which web pages the user belonging to the identifier has called up. And it would then also be quite possible to assign this identifier to a person again later - for example, when logging into the social network later.

 

7. Facebook connection

We offer the "Facebook Connect" function offered by Facebook Inc. as an option for creating your customer account and logging in to our website and applications. You can also use Facebook Connect to recommend HOSG or our offers to your Facebook friends.

If you wish to use this feature, you will first be redirected to Facebook. There you will be asked to log in with your user name and password. Of course, we do not take note of your login data. If you are already logged in to Facebook, this step is skipped.

Facebook will then tell you what information will be sent to us (public profile, friends list, email address and current location). Confirm this by clicking the "OK" button. With the transmitted data, we create your customer account, whereby your friends list is of course not stored by us. For logging in to HOSG via the Facebook login, a unique token generated by Facebook (a long string of letters and numbers) is also stored, which is exchanged during the login process for secure authentication with Facebook.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in the Facebook privacy policy.

 

8. Right of information and revocation

Upon request, we will provide you free of charge and without giving reasons information about the data stored about you, its origin and recipients. In addition, you can have the data that we collect from you via the website and use, change, block or delete. You can also revoke your consent to the collection and use of your data at any time without giving reasons. In this case, please contact info@houseofswissgolf.ch or House of Swiss Golf AG, Mülistrasse 3, 8852 Altendorf, Switzerland with any questions, suggestions or requests.